Our Team

Emily Call Borders, Principal
Emily is a results-driven communications professional with extensive experience in the technology industry. She has a proven track record in leading successful public relations programs for companies in a variety of markets, including software, mobility, retail and security. Adept at repositioning existing companies, promoting new markets and launching companies, Emily's creative approach consistently drives business objectives through strategic communications. Emily began her career in journalism writing for arts and lifestyle magazine, New West.
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Kathleen Gratehouse, Principal
Kathleen has led public relations efforts for a diverse range of leading technology companies in consumer and technology. When approaching work with her clients, whether launching start-ups or repositioning established companies, she is always focused on delivering results that create valuable business opportunities. As media training specialist, Kathleen's communication and presentation skills have been sought by executives of dozens of technology companies including Lenovo, IBM, Adobe, Cadence, Philips, Sony and Motorola. Kathleen began her career as a producer and broadcast journalist for CNN in Washington, D.C.
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Carol Carrubba, Principal
Carol Carrubba brings more than 15 years of strategic communications and high-tech public relations experience to her clients. Before joining Borders + Gratehouse, Carol lead the San Francisco office of Porter Novelli working with a variety of clients including T-Mobile, Sony Playstation and Wells Fargo. Prior to this, Carol worked extensively with start up and emerging growth companies from positions at Schwartz Communications and Fleishman Hilliard and in-house at Carol specializes in corporate positioning and messaging, media training, digital and social media campaigns and the development of creative campaigns that promote thought leadership and support key business initiatives.

Carol graduated from the University of Texas with a degree in English. Prior to joining the fast-paced high-tech world, Carol spent two years in Mali, West Africa in the Peace Corps. When she is not working with clients, Carol enjoys running, music and traveling the world with her husband and children.
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Carolyn Adams, Vice President
Carolyn brings 15 years of communications experience to Borders + Gratehouse. During that time Carolyn has provided established leaders and emerging innovators in the high-tech industry with strategic public relations counsel and high-impact media exposure. Carolyn leads teams, develops and implements strategy, crafts effective and influential messaging, and articulates her clients' stories to a variety of audiences. Over the years, Carolyn has worked with clients in diverse areas, spanning enterprise software, retail and manufacturing technology, healthcare IT, corporate finance, CRM, security, content management and business intelligence.
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Aimée Eichelberger, Vice President
Aimée has been helping innovative brands develop and tell their story for nearly a decade. She's led branding efforts for a multitude of clients - crafting messaging and successfully launching new brands into the marketplace. During her career, she has created strategic communications plans and led guerrilla marketing efforts for clients in a variety of industries, from security to retail, wireless, consumer and financial services. She's worked with emerging growth companies like AdmitOne Security, and large consumer brands like TransUnion Interactive and Cellular South. Prior to PR, Aimée was a television news reporter and anchor, and served as a producer at CBS News in New York. She received an Associated Press award for her work.
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