Case Study

Challenge
RingCentral MyBuys has a unique perspective on e-commerce, based on their ability to closely monitor consumer shopping patterns and create profiles that predict purchasing habits, but was not leading the conversation about retail and shopping trends.

Solution
Borders + Gratehouse developed the Ecommerce Wellness Index™, which measures the overall health of U.S. e-commerce and tracks key trends among etailers. The Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our over 150 MyBuys clients.

Results
Launched in August of 2009, with Borders + Gratehouse, the Index has successfully showcased MyBuys' expertise in online retail and consumer shopping trends. Below is a graph depicting the rise and fall of discounted and full-price revenue since MyBuys has begun capturing this data in August of last year.