Case Study

Challenge
Though RingCentral had been in business for several years and had a strong small business customer base, it had very little visibility. RingCentral turned to Borders + Gratehouse to raise awareness and differentiate its services from competitive offerings. The company also wanted recognition as a leader in small business communications.

Solution
Borders + Gratehouse kick-started PR with a product launch that garnered broad media attention and positioned RingCentral as an innovative player in the space. Building on this momentum, the PR team secured industry trend stories to demonstrate the market potential for RingCentral's service. The PR program also placed customer testimonials and product reviews to illustrate RingCentral's benefits to the small business market.

Results
The program resulted in a dramatic increase in industry recognition with strong coverage in business, technology and trade press. Coverage included articles in the Wall Street Journal, BusinessWeek, PC Magazine, CNET, Inc. Magazine, Chicago Tribune and award recognition such as PC Magazine's Editor's Choice Award and Small Business Computing's Excellence in Technology. RingCentral has seen an increase in customer adoption and attributes much of its growth to increased awareness among its target audience.